CRM Executive

  • Region:
  • Team:
  • Location:
    London - Television Centre

Our Story

From its inception in 1994, Chrissie Rucker’s vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born.

Today, the company that began as a 12-page mail-order brochure has become one of the UK’s fast-growing multi-channel retailers and a leading lifestyle brand with 60 stores across the UK and impressive global growth. The White Company also has a flagship store in the US – 155 Fifth Avenue NY plus concessions in selected Nordstrom stores, and a highly successful eCommerce business generating over £100 million in annual sales.


Our Role

The CRM Executive will be responsible for supporting the CRM Assistant Manager/team (Email or Brochure) by coordinating all UK, ROW & USA Retention Marketing Campaign related activities, from initial planning through to briefing internal and external departments, implementation, and evaluation. In addition, the CRM Assistant will manage key supplier relationships, including Whistl, Royal Mail and Mailing Houses in order to ensure smooth and timely campaign delivery, actively researching alternatives to drive down costs and improve service.


What you’ll be doing - Please also refer to the Job Description attached for more detail on responsibilities and experience required 


  • Coordinate all offline retention direct mail campaigns; targeting specific collateral/creative to the key areas of the database for UK, ROW & USA. Testing and refining best method of communication to each segment and market to elicit best response/ increase demand, this includes:
  • Seasonal strategy planning
  • Test planning
  • Creative briefing (copy writing/layout format)
  • Data briefing
  • Presentations to key stakeholders
  • Agency/Supplier briefing and relationship management
  • Cost management
  • Weekly result reporting


What will make you brilliant in this role

  • Proven experience in a similar marketing role managing complex campaigns, direct mail experience would be preferable
  • Process management experience
  • Strong organisational skills
  • Good Level of Numeracy and good communication skills
  • Computer literacy Excel, Word & Powerpoint


What we’ll offer you

At The White Company, we value our employees for always going the extra mile; we reward this with great benefits and competitive salaries.

  • Discount -Up to 50% discount (dependent on contract type)
  • Holiday - 23 days rising to 25 with length of service.
  • Holiday Buy - opportunity to buy up to 5 days holiday.
  • Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle.
  • Pension Scheme
  • Discretionary bonus scheme.
  • Life Assurance

Additional Benefits (Head Office only) ( Covid-19 permitting!)

  • Fruit basket daily
  • Tea and coffee provided.
  • Flexi working approach – working hrs 9-5.30 finish at 5pm on a Friday and 4pm on Payday Friday. Core hours 10-4pm working a 37hr contract.
  • Social - Christmas party/social events throughout the year
  • Seasonal Sample Sales
  • Volunteer Day - with a charity of your choice
  • Great Location - Close to transport links - overground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms


Close map
London - Television Centre
2 Television Centre, Wood Lane, White City, London, United Kingdom, W12 7RJ
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