Our culture
With you every step of the way
Take a look around and get to know us. Find out more about what being part of our team really looks like, from our culture to our benefits offering, to how we'll support your career development and celebrate along the way.
Everything we do is guided by our values
We all share the pride of working here. To keep it shining, it takes real passion. It takes resourcefulness and imagination. It takes dedication from everyone and when we find that spark, something truly beautiful happens.
Passionate
We are passionate about putting our customers first. We are always determined to do what’s right. We are truly creative, and that sits at the heart of everything we do.
Benefits & perks
At The White Company, we value our people for being passionate, dedicated and always going the extra mile; that’s why we reward a job well done with great benefits and competitive salaries.
What you'll getOur founder
In 1994, Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, principally in white, has never wavered. In 2024 we were joined by CEO Paula Nickolds. Paula leads The White Company team who delivers Chrissie's vision of being the destination for effortless, stylish living.
“The White Company wouldn't be what it is today without all the amazing people we have in our business – it is the team that make the dream become a reality.”
Our story
What began life as a 12-page mail-order brochure has become one of the UK's fastest-growing multichannel retailers.
Everyone’s
welcome
At The White Company, we are committed to building an inclusive workplace where everyone feels respected, valued and empowered to grow and succeed. Through fair and equitable recruitment, investment in learning and inclusive leadership, and opportunities for our people to share feedback and shape their experience, we continue to strengthen a culture of belonging. As a female-founded business, we are proud to champion gender equality while broadening our focus across all aspects of equity, diversity and inclusion. We support the wellbeing of our people through dedicated support initiatives, and through our partnership with The King’s Trust, we help young women overcome social and financial barriers, as well as providing employees the opportunity to give back through volunteering. Alongside this, we are committed to upholding human rights and fair working conditions across our wider business and supply chain