White Company logo

Our culture

With you every step of the way

Take a look around and get to know us. Find out more about what being part of our team really looks like, from our culture to our benefits offering, to how we'll support your career development and celebrate along the way.

Our founder and CEO

In 1994, Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining edited collections of high quality, beautifully practical products with affordable prices. What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, principally in white, has never wavered. In 2017, we were joined by CEO Mary Homer. She now drives the commercial side of the business, leading The White Company's growth and ensuring we continue to be a global destination for effortless, stylish living.

"The White Company wouldn't be what it is today without all the amazing people we have in our business – it is the team that make the dream become a reality."

Chrissie Rucker, OBE | Founder

"I’m so proud to lead a team of such passionate and inspirational people and their hard work and dedication inspires me every day. Our people are our most important asset and integral to our success."


Everything we do is guided by our values

We all share the pride of working here. To keep it shining, it takes real passion. It takes resourcefulness and imagination. It takes dedication from everyone and when we find that spark, something truly beautiful happens.


Everyone's welcome

We want to make authentic, positive changes within our business, and provide educational opportunities for our employees that create a more inclusive and welcoming environment for all. Our mission is to create a culture of transparency that celebrates our differences, where everyone is included, making us stronger together.


Ensuring everyone has a voice and feels safe to express themselves.


Providing resources and materials that further our education.


A conscious and consistent approach to the language we use.


Committing to regular reporting and open, honest conversations about our progress.

Benefits & perks

At The White Company, we value our people for being passionate, dedicated and always going the extra mile; that’s why we reward a job well done with great benefits and competitive salaries.

What you'll get
© The White Company 2021