Our culture
Take a look around and get to know us. Find out more about what being part of our team really looks like, from our culture to our benefits offering, to how we'll support your career development and celebrate along the way.
Everything we do is guided by our values
We all share the pride of working here. To keep it shining, it takes real passion. It takes resourcefulness and imagination. It takes dedication from everyone and when we find that spark, something truly beautiful happens.
Passionate
We are passionate about putting our customers first. We are always determined to do what’s right. We are truly creative, and that sits at the heart of everything we do.
Benefits & perks
At The White Company, we value our people for being passionate, dedicated and always going the extra mile; that’s why we reward a job well done with great benefits and competitive salaries.
What you'll getOur founder and CEO
In 1994, Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, principally in white, has never wavered. In 2024 we were joined by CEO Paula Nickolds. Paula leads The White Company team who delivers Chrissie's vision of being the destination for effortless, stylish living.
“The White Company wouldn't be what it is today without all the amazing people we have in our business – it is the team that make the dream become a reality.”
“The White Company is full of dedicated, passionate and talented people doing exciting work and together making it look effortless. It is a fun team and a great place to work.”
Our story
What began life as a 12-page mail-order brochure has become one of the UK's fastest-growing multichannel retailers.
welcome We want to make authentic, positive changes within our business, and provide educational opportunities for our employees that create a more inclusive and welcoming environment for all. Our mission is to create a culture of transparency that celebrates our differences, where everyone is included, making us stronger together.
Listening
Ensuring everyone has a voice and feels safe to express themselves.
Learning
Providing resources and materials that further our education.
Language
A conscious and consistent approach to the language we use.
Transparency
Committing to regular reporting and open, honest conversations about our progress.